Jose Luis Liongson
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Educational Background
BS in Commerce,
Major in Marketing Management,
De La Salle University
Master of Business Administration,
Major in Marketing Management
De La Salle University
He has thirty-three years of corporate experience in Sales Management, Brand Management, and Account Management. He is a Certified Professional Marketer – Asia (CPM Asia) conferred by the Asia Marketing Federation/Marketing Institute of Singapore. He is also a frequent lecturer on Sales and Marketing for the Philippine Trade Training Center, the training arm of the Department of Trade and Industry. He was also the National Vice-President Internals and Public Relations Officer of the Association of Marketing Educators of the Philippines (currently CME), the educators’ arm of the Philippine Marketing Association.
Research Interest
- Salesmanship and Sales Management
- Brand Management
- Account Management
- Arts Marketing and Management
- Entrepreneurial Marketing Strategies
Selected Publications
- “An Empirical Investigation of Generational Consumer Decision Styles of Philippine Consumers” co-authored with Dr. Claro Gañac. University Research Coordination Office, De La Salle University – Manila, Philippines, July 2, 2021.
GET IN TOUCH WITH US
Ramon V. del Rosario College of Business
G/F Faculty Center
2401 Taft Avenue
1004 Manila, Philippines
Office of the Dean
Email: [email protected]
Tel. Nos.: (632)524-46-11 local 130 (trunk line)
Telefax No.: (632)536-02-61 (direct line)
