Marketing and Advertising
Overview
The Department of Marketing and Advertising offers a comprehensive portfolio of academic programs, professional training, consulting services, and industry-aligned facilities that foster excellence in marketing and advertising education. The department integrates rigorous theoretical foundations with innovative, real-world applications to develop globally competitive, socially responsible, and ethically grounded marketing and advertising professionals.
Mission
To produce globally competitive business game changers through innovative marketing and advertising programs that integrate sustainable strategies, promote societal advancement, and engage in ethical prosperity for the good of society.
Vision
To be the leading authority in marketing and advertising education that produces effective, socially responsible leaders who are expertly competent, technically proficient, and ethically sound professionals.
Goals/ Philosophy/ Historical Background
The Department of Marketing and Advertising (DMA) is guided by a learner-centered and outcomes-based philosophy that emphasizes creativity, innovation, ethical practice, and industry relevance in marketing and advertising education. Anchored on the Lasallian values of faith, service, and communion, the department seeks to develop graduates who are not only technically proficient and strategically capable, but also socially responsible and responsive to the needs of society and industry.
The DMA is committed to producing globally competitive business game changers through innovative marketing and advertising programs that integrate sustainable strategies, promote societal advancement, and engage in ethical prosperity for the common good. Through active and experiential learning approaches, the department cultivates critical thinking, creativity, communication skills, and professional competence while encouraging students to become reflective lifelong learners who can adapt to the evolving demands of the marketing and advertising industries.
In support of this philosophy, the department continuously aligns its curricula with stakeholder expectations, emerging industry trends, and developments in technology and communication. Through regular engagement with industry partners, professional organizations, and its Board of Advisers, the DMA ensures that its programs remain relevant, responsive, and aligned with professional standards. Ultimately, the department aims to develop effective, ethically grounded, and socially responsible professionals capable of contributing meaningfully to the advancement of the marketing and advertising profession.
Contact Information
- Email Addresses c/o Ferdz
- Administrative Support c/o Ferdz