Student Life and Activities
- Seminar/workshop c/o Emil & Noel
- Internship and Practicum opportunities c/o Emil & Noel
The Department of Marketing and Advertising proudly recognizes our Best Thesis Awardees for producing research that goes beyond the four walls of the classroom, is grounded in insight, and is built to make real-world impact.
Your final campaigns reflect the highest standards of academic rigor, creativity, and relevance in today’s dynamic marketing and advertising landscape.
May your junior batches be inspired by your bold ideas, breakthrough strategies, and research that advance the United Nations’ Sustainable Development Goals.
From hard work to heartfelt words.
Our very own BS Marketing Management student, Clarisse Janne P. Ablis, delivered the undergraduate response during the 68th College Recognition Rites, capturing the journey behind the medals, the sleepless nights, the silent battles, and the people who made it all worthwhile.
More than an academic achievement, this moment stands as a testament to perseverance, gratitude, and the power of believing in oneself.
Here’s to excellence earned and stories that inspire the next generation of RVRCOB graduates.
A morning of inspiration and insight
We were honored to welcome “Mayora” Frances Cabatuando, founder of Home Buddies and Hangout Buddies, and a proud ID 109 alumna of the BS Advertising Management program of De La Salle University, as our guest speaker for the 68th College Recognition Rites.
Her message reminded us that success is not defined solely by awards or trophies, but by the courage to persevere, the creativity to adapt, and the resilience to keep moving forward despite adversity.
Thank you, Mayora Frances, for challenging our graduates to dream bigger, aim higher, and lead with purpose. Your words will resonate far beyond this celebration.
Fea Bambina T. Marquez, a DMA student in Advertising Management, won 1st Place at the ASEAN Youth Creators for Impact (ASEAN Y-Impact) Programme of the ASEAN Foundation, awarded at the ASEAN Secretariat in Jakarta, Indonesia (February 11–14, 2026).
Chosen as one of 11 youth creators from over 300 applicants across Southeast Asia, Fea (@urcollegeate in Tiktok) represented the Philippines and emerged as Top 1 for delivering the most impactful and socially responsive digital advocacy campaign in the region. She also joined a Fireside Chat alongside the top three creators during the awarding forum.
Her two-month campaign, “Rest is Not a Failure; It is a Necessity,” championed mental health and social equality by reframing rest as empowering rather than shameful. Grounded in Filipino cultural insights such as sipag, tiyaga, and hiya, her research-based content, ranging from interactive stories to micro-rest challenges, validated exhaustion and promoted sustainable wellness habits among young people.
Her achievement underscores the power of youth-led digital storytelling in building a more inclusive and mentally resilient ASEAN community.
Your DMA family celebrates this remarkable milestone. Keep creating impact and raising the Lasallian flag high.
