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[email protected]

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Dr. Jovanie Tuguinay


Educational Background

BS in Hotel and Tourism Management,
Saint Louis University

MS in Business Administration,
Saint Louis University

Master of International in Hotel Management,
Torrens University Australia

Doctor of Philosophy,
Griffith Business School, Griffith University

Jovanie A. Tuguinay completed her PhD at Griffith Business School, Griffith University. Her research interest spans to customer acquisition, retention and loyalty, destination and hospitality marketing, integrated resorts tourism, social marketing, relationship marketing, the customer journey. She is particularly passionate about addressing responsible gambling through consumer behavior and responsible marketing practices. Guided by her commitment to SDGs 12, 4, 3, 11 and 9, her work bridges theory and practice to promote more sustainable and inclusive approaches in marketing and tourism.

Research Interest

  • Customer Acquisition
  • Customer Retention and Loyalty
  • Destination Marketing
  • Hospitality Marketing
  • Integrated Resorts Tourism and Marketing
  • Responsible Gambling
  • Social Marketing
  • Relationship Marketing
  • Customer Journey

Selected Publications

  • Tuguinay, J. A., Prentice, C., & Moyle, B. (2022). The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos. Journal of Retailing and Consumer Services, 64, 102830.
  • Tuguinay, J., Prentice, C., Moyle, B., Vada, S., & Weaven, S. (2023). A journey from customer acquisition to retention: An integrative model for guiding future gaming marketing research. Cornell Hospitality Quarterly, 19389655231214718.
  • Vada, S., Filep, S., Moyle, B., Gardiner, S., & Tuguinay, J. (2023). Welcome back: Repeat visitation and tourist wellbeing. Tourism Management, 98, 104747.
  • Wang, D., Chen, Y., Tuguinay, J., & Yuan, J. J. (2023). The influence of perceived risks and behavioral intention: The case of chinese international students. SAGE Open, 13(2), 21582440231183435.
  • Wang, D., Tuguinay, J. A., & Long, S. (2025). Examine entertainment media on tourists’ country image and destination image evaluations and visit intention. Tourism and Hospitality Research, 0(0). https://doi.org/10.1177/14673584251378651

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Ramon V. del Rosario College of Business
G/F Faculty Center
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1004 Manila, Philippines

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