Contact

[email protected]

Curriculum Vitae

Dr. Joseph Emil Santos

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Educational Background

BS in Commerce,
Major in Marketing Management,
De La Salle University

Master of Marketing Communications,
De La Salle University

Doctor of Communication,
University of the Philippines

Dr. Joseph Emil Santos has been a full-time professor at De La Salle University since 2018. Prior to his academic career, he gained five years of experience in the telecommunications industry. His expertise encompasses both marketing and communications, with a particular focus on trade marketing and product management. In addition to his work in academia and the corporate sector, Dr. Santos is dedicated to social responsibility. He actively initiates programs for non-profit organizations and social enterprises in the Philippines. Notably, he has served as Project Lead for the Ramon V. del Rosario (RVR) Siklab Awards under the PHINMA-DLSU Center for Business and Society at De La Salle University since March 2019.Dr. Joseph Emil Santos has been a full-time professor at De La Salle University since 2018. Prior to his academic career, he gained five years of experience in the telecommunications industry. His expertise encompasses both marketing and communications, with a particular focus on trade marketing and product management. In addition to his work in academia and the corporate sector, Dr. Santos is dedicated to social responsibility. He actively initiates programs for non-profit organizations and social enterprises in the Philippines. Notably, he has served as Project Lead for the Ramon V. del Rosario (RVR) Siklab Awards under the PHINMA-DLSU Center for Business and Society at De La Salle University since March 2019

Research Interest

  • Social Media Marketing
  • Social Entrepreneurship and Mission-Centric Enterprises
  • Consumer Behavior and Purchase Motivations
  • Brand Management and Co-branding Strategies
  • Sustainable Marketing
  • Cause-Related Marketing
  • Marketing Education and Online Pedagogy
  • Trade Marketing and Product Management
  • Collecting Behaviors and Limited-Edition Products
  • Inclusive Marketing Strategies

Selected Publications

  • Santos, J. E. (2024, November). Digital social marketing in Philippine mission-centric social enterprises: Exploring founders’ influence and strategic approaches [Doctoral dissertation]. University of the Philippines Open University. UPOU Repository. https://repository.upou.edu.ph/items/19664fd7-e1c9-4944-8b69-05191c5f7635
  • Vergara, K. C., Vergara, R. A. G., & Santos, J. E. (2025, January). The Nexus of Crowdfunding and Venture Creation: A Systematic Review. International Journal of Multidisciplinary: Applied Business and Education Research, 4(3). https://doi.org/10.11594/ijmaber.06.01.03
  • Vergara, K. C., Santos, J. E., Blasa-Cheng, A., Balatbat, M., & Vergara, R. A. (2023, November). Engagement and Learning Success: Evidence from Three Years of Transformational Teaching Strategies in Online Event Marketing Education. International Journal of Multidisciplinary: Applied Business and Education Research, 4(11), 4101-4112. https://doi.org/10.11594/ijmaber.04.11.27
  • Vergara, R. A. G., & Santos, J. E. N. (2023, March). Understanding the collecting experience: Purchase motivations and social collecting behaviors. International Journal of Multidisciplinary: Applied Business and Education Research, 4(3). https://doi.org/10.11594/ijmaber.04.03
  • Pandey, S., Chawla, D., Jeong, L., Bautista, R., & Santos, J. E. (2020, February). An Experimental Approach to Examine the Antecedents of Attitude, Intention, and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines. Global Business Review. SAGE Publishing. https://doi.org/10.1177/0972150919901186
  • Santos, J. E. (2025, August 7). [Good Business] The quiet revolution: How 2 young leaders are redefining PH agriculture. Rappler. https://www.rappler.com/business/cherrie-atilano-agrea-juca-lacsina-goeden-redefining-philippine-agriculture/

GET IN TOUCH WITH US

Ramon V. del Rosario College of Business
G/F Faculty Center
2401 Taft Avenue
1004 Manila, Philippines

Office of the Dean
Email: [email protected]
Tel. Nos.: (632)524-46-11 local 130 (trunk line)
Telefax No.: (632)536-02-61 (direct line)