Contact

[email protected]

Google Scholar
Research Gate
Academia
ORCID
LinkedIn

Noel Sajid Murad

Assistant Professor

Educational Background

BA in Communication Arts,
University of Santo Tomas

Master of Marketing Communications,
De La Salle University

Noel Sajid I. Murad is a Global South scholar, interdisciplinary educator, and queer rights advocate trained in communication, media studies, marketing, and advertising. He is an Assistant Professor of the Ramon V. del Rosario College of Business at De La Salle University (DLSU) and a PhD Candidate in Communication at the University of the Philippines Diliman (UPD). He currently serves as the Director of Research for the Philippine Association for Media and Communication Research, Inc. (PACMRI). He is a holder of the Mondragon International Philippines, Inc. Academic Chair of Marketing Management, and previously held the Claude M. Wilson Academic Chair in Marketing and Management, and the J. Romero & Associates Academic Chair in Advertising. As a differently-abled queer of color researcher, his scholarly work covers popular culture, diversity marketing, fandom-based consumer behavior and activism, queer studies on drag culture, audience studies on media representations, and the lived experiences and socio-political advocacies of marginalized identities.

Research Interest

  • Consumer Behavior
  • Diversity Marketing
  • Pink Marketing
  • Advertising Reception
  • Popular Culture
  • Queer Studies
  • Postcolonial Studies
  • Media Representations
  • Fandom Cultures
  • Political Communication

Selected Publications

  • Atis, A. A., Murad, N. S., Cox, C. A., & Vaswani, S. M. (2025). Taylor (Sheesh)’s Version: Recontextualizing Taylor Swift in the Intersections of Filipino Drag and Fan Support. In McCann, H., Faichney, E., Trelease, R., & Whatman, E. (Eds.). Taylor Swift: Culture, Capital & Society (pp. 184-195). Routledge. ISBN 9781032834146
  • Atis, A. A., Murad, N. S., & Sison, H. R. (2024). From Purple to Pink: The Filipino ARMY for Leni and the Fight for Good Governance. In Ahn, P., Cho, M., Gonzalez, V. V., Neutill, R. Nguyen, M. T., Wong, Y. (Eds.), Bangtan Remixed: A Critical BTS Reader (pp. 241-253). Duke University Press. ISBN: 978-1-4780-3062-1
  • Bautista Jr., R. A., Jeong, L. S., Murad, N. S., & Guillen Jr., N. B. (2022). Does media affect adherence to COVID-19 quarantine protocols? DLSU Business and Economics Review (DLSUBER). 32(1), 80-91. ISSN 0116-7111
  • Jeong, L. S., Bautista Jr., R.A., Guillen Jr., N. B., and Murad, N. S. (2022). Adherence to Quarantine Protocols to Prevent the Spread of Covid-19: The Mediating Effect of Intrinsic and Extrinsic Motivations. Asian Education and Development Studies. 11(2), 366-379. https://doi.org/10.1108/AEDS-05-2020-0122
  • Murad, N. S., Perez, J. T., & Quenano, L. (2018). Techno Stress: Examining the Relationship of Psychological Traits with Compulsive Smartphone Usage and their Impact on College Students in Metro Manila. Philippine Academy of Management e-Journal. 2(2), 57-69. ISSN 26517124.
  • Murad, N. S. & Carillo, E. (2017). The Role of Narrative Transportation in LGBT-themed Advertising on Brand Affect. 11th Global Business Conference Proceedings, 108-116.

GET IN TOUCH WITH US

Ramon V. del Rosario College of Business
G/F Faculty Center
2401 Taft Avenue
1004 Manila, Philippines

Office of the Dean
Email: [email protected]
Tel. Nos.: (632)524-46-11 local 130 (trunk line)
Telefax No.: (632)536-02-61 (direct line)