9th National Business and Management Conference Full Paper Deadline Extension

Advancing Sustainability and Competitiveness in the Philippine Maritime Transportation Sector Written by: Rayan Dui, Miguel Paolo Paredes, Reynaldo Bautista Jr. Department of Marketing and Advertising College of Business DLSU-Manila Introduction Filipino seafarers play a vital role in the global maritime …

Creative Impact in Digital Media: Recalibrating Creative Investment for Brand Performanc Written by: Miguel Paolo L. Paredes, Rayan P. Dui, Reynaldo A. Bautista Jr. Department of Marketing and Advertising College of Business DLSU-Manila Introduction The evaluation of campaign success has …

From Inequality to Opportunity: Redesigning the Philippine Wage System Written by: Dr. Severo C. Madrona Jr. Department of Commercial Law Ramon V. Del Rosario College of Business DLSU-Manila Introduction The Philippine wage system has played a pivotal role in shaping …