Dr. Ringgold P. Atienza
Assistant Professor 6
Educational Background
Ph.D. in Business
Professional Certificate in Data Science
Master’s in Business Administration
B.S. in Commerce, major in Management Accounting
Dr. Ringgold P. Atienza is an Assistant Professor in the Decision Science and Innovation Department at De La Salle University, where he teaches and researches in areas including business research, data analytics, and operations management. He holds a Ph.D. in Business from De La Salle University and a Professional Certificate in Data Science from Harvard University. With extensive experience in managing and analyzing data for diverse projects, including those for Philhealth and the Department of Trade and Industry, his expertise spans econometrics and management research. His expertise encompasses academic contributions, including research on workplace behavior, consumer psychology, and social innovation, which reflects his commitment to advancing both theoretical knowledge and practical applications. He also actively contributes to the academic community as an editorial board member for the Asia Pacific Journal of Social Innovation.
Research Interest
- General Business and Management
- Data Analytics
- Workplace Behavior
Selected Publications
- De Leon, M. V., Atienza, R. P., & Susilo, D. (2020). Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application. Cogent Business & Management, 7(1), 1794241.
- Manala-O, S. D., & Atienza, R. P. (2020). Effect of advertising expenditure on firm performance of Filipino corporations: A two-stage least squares analysis. DLSU Business & Economics Review, 30(1), 8.
- Atienza, R. P. (2020). When Work Groups Influence Sustainable Behavior: The Role of Social Identity on Employee Involvement in Corporate Sustainability Initiatives. PHILIPPINE ACADEMY OF MANAGEMENT E-journal, 8.
- Atienza, R. P. (2026). The Role of Over-Indebtedness Stress and Trait Resilience on Work Withdrawal in the Workplace. Review of Integrative Business and Economics Research, 15(2), 646-662.