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Dr. Ruth Angelie B. Cruz

Associate Professor 5

Educational Background

PhD in Business Administration Major in Management Information Systems

Master of Business Administration Major in Management Information Systems

Dr. Ruth Angelie B. Cruz is an Associate Professor and Deputy Director for External Affairs at the De La Salle University Andrew L. Tan Data Science Institute (ALTDSI), where she is affiliated with the Department of Decision Sciences and Innovation. She holds a doctoral degree in Business Administration, specializing in Management Information Systems, and is a research expert at the intersection of technology, governance, and data analytics. Dr. Cruz’s work examines topics such as open governance, the dynamics of open government data, and the implications of information systems for public innovation and value creation. She has published peer-reviewed research on technological dualities in governance and contributes to both academic discourse and institutional developments in data science education and policy research. Her scholarly profile reflects a commitment to advancing quantitative and qualitative social research and fostering data-driven insights within business, government, and society. Her recent project with the Asian Development Bank explored the use of GPS data to build of framework of human movement patterns in Climate Disasters.

Research Interest

  • Open Government Data
  • Information Systems
  • E-Commerce

Selected Publications

  • Ngo Ching, J. D. W. A., Cruz, R. A. B., Cordel, M. O., II, & Tan, E. S. (2025). Digital technology-based climate-driven human mobility monitoring: A case study in Mueang Lop Buri, Thailand (ADPR 2025 Background Paper). Asian Development Bank. https://www.adb.org/sites/default/files/institutional-document/1052731/adpr2025bp-climate-driven-human-mobility-monitoring-thailand.pdf
  • Jose, N. B., Montances, J. M., Quiros, G. D., Uy, G. M., & Cruz, R. A. (2025). From post to plates: A study on the influence of eWOM within Facebook communities on consumer purchase intentions in the food service industry. The Eurasians: Journal on Global Socio-economic Dynamics, 3(52), 326–338.
  • Shin, H., Lee, H. J., & Cruz, R. A. (2023). Too much information—Trying to help or deceive? An analysis of Yelp reviews. Asia Pacific Journal of Information Systems, 33(2), 261–281.
  • OLee, H. J., Lee, M., Lee, H., & Cruz, R. A. (2021). Mining service quality feedback from social media: A computational analytics method. Government Information Quarterly, 38(2), Article 101571.
  • Alcera, G. N. A., Baluyut, A. C. T., Chiu, J. A. T., Ferrer, J. J. F., & Cruz, R. A. B. (2020). Shop ’til you drop: Examining the impact of risk and trust in m-commerce and its subsequent effects on consumers’ future purchase intention. In 8th National Business and Management Conference (p. 409).
  • Cruz, R. A., & Lee, H. J. (2019). Open governance and duality of technology: The open data designer–user disconnect in the Philippines. JeDEM – eJournal of eDemocracy and Open Government, 11(2), 94–118.
  • Cruz, R. A., & Lee, H. J. (2016). The effects of sentiment and readability on useful votes for customer reviews with count type review usefulness index. Journal of Intelligence and Information Systems, 22(1), 43–61.