Contact

[email protected]

ORCID ID

Dr. Jan Nathalia A. Atendido

Assistant Professor 4

Educational Background

Doctor of Business Administration

Master of Business Administration Major in Management Information Systems

Bachelor of Science Major in Business Management

Jan Nathalia A. Atendido has been teaching for five years and specializes in entrepreneurship education and the management of family-owned enterprises, with a particular focus on operations and business development. She holds a Doctor of Business Administration, a Master of Science in Entrepreneurship, and a Bachelor of Science major in Business Management, all from De La Salle University. Her academic and professional background informs her practical and research-driven approach. Her research interests focus on startups and new venture creation, particularly how individuals turn entrepreneurial ideas into actual business outcomes.

Research Interest

  • Academic Entrepreneurship
  • Startups and New Venture Creation
  • Family Business Management

Selected Publications

  • Atendido, J. N. (2023). Intrapreneurship in SMEs: Its effect on company performance during the COVID-19 pandemic. Philippine Academy of Management e-Journal, 6(1).
  • Sarreal, E. R., Atendido, J. N. A., & Bruan, M. E. R. (2024). From lab to market: The journey to commercialization of start-up teams. Philippine Academy of Management E-Journal, 7(2).
  • Cordova, W., Lim, C. T. N., Javier, C. E., Atendido, J. N. A., Jimenez, S. V., Jimenez, E. F. C., & Dela Cruz, G. A. R. (2025). Scientific culture and economic growth in the long run: A capital perspective in the Philippine context. Scientific Culture, 11(4), 1241–1251.
  • Hariramani, P. R., Dela Cruz, G. A. R., Cordova, W., Ong, H. T., Odono, W., & Atendido, J. N. A. (2026).
  • Local athletic brand repurchase intention: The role of social media influencer, customer satisfaction, and brand awareness among sports enthusiasts in Metro Manila. Review of Integrative Business and Economics Research, 15(3), 683–697.
  • Hariramani, P. R., Dela Cruz, G. A. R., Ong, H. T., Cordova, W., Odono, W., & Atendido, J. N. (2026). Purchase intention affected by sustainability efforts and perceived value towards social enterprises in the Philippines. Review of Integrative Business and Economics Research, 15(3), 885–898.
  • Cordova, W., Atendido, J. N. A., Hariramani, P. R., & Dela Cruz, G. A. R. (2025). From data to insight: Leveraging statistical methods for business intelligence. Review of Integrative Business and Economics Research, 14(4), 393–410.