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Dr. Rhoey Lee C. Dakis

Professional Lecturer 3

Educational Background

Post Graduate Diploma in General Management integrated with AI (ongoing)
Asian Institute of Management

Doctor of Business Administration
De La Salle University

Master in Business Administration
Colegio de San Juan de Letran

Bachelor of Science in Business Administration major in Marketing Management
Colegio de San Juan de Letran

Dr. Rhoey Lee C. Dakis is a seasoned professional with over two decades of leadership experience in the Philippine Coconut Industry. As a Professional Lecturer, he is dedicated to bridging theoretical frameworks with real-world applications, equipping students with practical insights that extend beyond the classroom. In parallel, he serves as the Vice President of one of the world’s largest coconut export manufacturing facilities, where he plays a key role in driving strategic growth, operational excellence, and global competitiveness. Dr. Dakis is recognized for his ability to connect knowledge with practice, and impactful decision-making across both educational and corporate environments.

Research Interest

  • Consumer Behavior/Consumer Preference
  • Organic and Fair Trade Purchase Intention
  • Sustainability
  • Sustainable Supply Chain
  • Total Quality and Operations Management
  • International Marketing
  • Coconut Manufacturing Industry
  • Social Capital

Selected Publications

  • Asuncion, E., Bautista, R. A., Jr., & Dakis, R. L. (2026). Branding rural destination: A structural model of image, trust, satisfaction and loyalty (Paper No. b26-206). Paper presented at the SIBR 2026 Bangkok Conference on Interdisciplinary Business & Economics Research, Bangkok, Thailand.
  • Dakis, R. L. (2024). Don’t panic, it’s organic: The moderating effects of fair trade on Filipino consumers’ intention to buy organic coconut products using the extended TPB (Doctoral dissertation, De La Salle University)
  • Belandres, E., Dakis, R. L., & Soliman, C. (2022). Social capital and resilience: The case of Fair Trade farmers. Philippine Academy of Management Journal, 5(1). ISSN 2651-7124.