Mr. Reinnite P. Madrid
Lecturer 10
Educational Background
Doctor of Philosophy in Business Studies Candidate
De La Salle University Manila
Masters in Business Administration
De La Salle University Manila
Bachelor of Science in Applied Economics and Management of Financial Institutions
De La Salle University Manila
Business development and strategy professional with over a decade of managerial experience in the BPO, consulting, insurance, education, & real estate industries. Extensive experience in marketing research, corporate planning, finance, sales strategy, pre-sales, and business development. I have been an educator for fifteen years, spending the previous six years at St. Scholastica’s College Manila and currently at De La Salle University–Manila in their respective business colleges.
Research Interest
- Entrepreneurial Ecosystems
- Financial Services
- Financial Sustainability
- Labor Market Information
- Career Coaching
Selected Publications
- Madrid, R (2025) The Role of Artificial Intelligence in Consumer’s Brand Preference for Philippine Banks. The Journal of Global Business Online, 14 (2), 1-18
- Ledesma, G. & Madrid, R. (2024) Determining the Factors that Affect the Self-Perceived Employability of Graduating BS Accountancy Students of Quezon City University (QCU). Philippine Academy of Management E-journal, 7 (1), 8-22
- Madrid, R (2023). Does the Entrepreneurial Ecosystem of Philippine Universities have a Positive Influence on Student’s Entrepreneurial Intention? Philippine Association of Collegiate Schools of Business Research Journal, 5, 92-128