Mr. Paul Anthony B. Rodriguez
Lecturer 10
Educational Background
Master of Business Administration
Bachelor of Science in Business Administration Major in Marketing
Mr. Paul Anthony B. Rodriguez is an academician and business professional with over 14 years of experience in business and management education. As a professional lecturer, he adopts a strategic and industry-informed approach, effectively integrating theoretical frameworks with real-world business applications. His areas of expertise include Business Management, Marketing, Total Quality Management, and Entrepreneurship. He earned his Bachelor of Science in Marketing from Colegio de San Juan de Letran and his Master of Business Administration from Pamantasan ng Muntinlupa. He is currently pursuing a Doctor of Business Administration degree at the University of Perpetual Help System DALTA. In addition to his academic role, Mr. Rodriguez has extensive experience in the BPO industry, specializing in customer service, credit and collections, and training. His professional background informs his ability to deliver insights on operational efficiency, client management, and performance-driven outcomes.
Research Interest
- Total Quality Management and Business Management
- Digital Marketing and Customer Service
- Consumer Behavior
- Entrepreneurship
Selected Publications
- Melvin Vitug Moraga; Edgar Chang; Paul Anthony Rodriguez; Ma. Louise Gena Crisologo. Power Up with Chatbot Platform: Analysis on the Impact of E-Commerce Chatbots on Customer Satisfaction. Review of Integrative Business and Economics Research, Vol. 14(4), 106-121.
- Melvin Vitug Moraga; Edgar Chang; Paul Anthony Rodriguez; Ma. Louise Gena Crisologo. Transitioning to Cashless Transactions: An Analysis of Mobile e-wallet Dimensions on Customer Satisfaction. Review of Integrative Business and Economics Research, Vol. 15(1), 110-126.


