Research and Innovation

Faculty and Student Research Projects

Faculty Research Projects

External Projects

Assignment name: Enhancing Member Awareness: Reviewing PhilHealth’s Communication and Marketing Strategies
Approx. value of the contract (in current US$): USD 77,377.00
Country: Philippines | Location within country: Nationwide
Duration of assignment (months): April 21, 2025 to February 21, 2026 (10 months)
Name of Client: Philippine Health Insurance Corporation
Monitoring agency: Philippine Council for Health Research and Development, Department of Science and Technology
Department of Marketing and Advertising faculty involved:

  • Dr. Luz T. Suplico-Jeong (S&T Consultant)
  • Ms. Maria Consolacion A. Lustre (S&T Consultant)
  • Ms. Shiela Camille B. Orense, MM (S&T Consultant)
  • Dr. Jovanie Tuguinay (Project Leader)
Description of Project:
About 1400 Philhealth members were surveyed nationwide on their awareness & satisfaction on Philhealth’s marketing & communication strategies.
Assignment name: Gastronomy, Heritage, Photography, Advertising and Meetings, Incentives, Conferences and Exhibitions (MICE) Cultural Statistics Mapping and Roadmapping Research Project
Approx. value of the contract: PHP 10, 000, 000.00
Country: Philippines
Location within country:  Nationwide
Name of Client: National Council for Culture & the Arts
Start date (month/year): September 1, 2022
Completion date (month/year): June 30, 2023
Description of Project:
About 400 firms/industry practitioners per industry nationwide were surveyed to get statistics on creative industries
Description of actual services provided by your staff within the assignment:
A report was written for the surveyed firms/industry practitioners to get the statistics on the creative industries nationwide.
DMA Faculty involved:

  • Dr. Luz T. Suplico-Jeong
  • Dr. Rayan Dui
  • Dr. Paolo Paredes
  • Dr. Francia Santos
  • Mr. Ryan Acosta
  • Mr. Bienvenido Lorenzo Encarnacion

DMA Faculty Shine at SIBR-Thammasat 2026 Conference on Interdisciplinary Business & Economics Research

Celebrating excellence in research across borders!

Congratulations to our outstanding faculty and student researchers from DMA who proudly represented us at the SIBR 2026 Conferences in Tokyo and Bangkok earlier this year. Your dedication to advancing knowledge, sharing insights, and engaging with the global academic community continues to inspire us all.

From thought-provoking presentations to meaningful collaborations, your work reflects the very best of our scholarly spirit. We are incredibly proud of your achievements and look forward to seeing how your research continues to make an impact.

Here’s to more milestones, discoveries, and global conversations ahead!

DMA Research in the 13th NBMC Proceedings

Congratulations to all the DMA professors and students whose valuable research is featured in the 13th National Business and Management Conference (NBMC) Proceedings, guided by the theme “Broadening Horizons: Advancing Management Across ASEAN and Responsible Education.”

Feel free to access the conference proceedings through the NBMC Website link: https://wp.me/p4NQvA-eC

#13thNBMC #NBMC #PAoM #PRME #DLSU #CBRD #Research #ASEAN