Dr. Cristina Teresa N. Lim
Associate Professor 5
Educational Background
Doctor of Philosophy in Business
Master of Science in Industrial Relations Management
Bachelor of Science major in Biology
A strategic thinker with a value-driven mindset, known for a customer-focused approach and solutions-oriented delivery, supported by strong interpersonal, team management, teamwork, and collaboration skills. With 20 years of distinguished experience in the Multinational Pharmaceutical Industry, specializing in Sales, Marketing, and Training. Faculty member at RVR College of Business, De La Salle University, since May 2007, focusing on Decision Sciences & Innovation. Handles (Organizational Development, Business Communication, Human Resource Management, Strategic Management, and Project Management) courses.
Research Interest
- AI
- Sustainability
- Innovation
- Consumer Behavior
Selected Publications
- Review of Integrative Business and Economics Research
- Innovative & Economics Research Journal
- Scientific Culture Journal
- Center for Business Research & Development Policy Brief


