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Emmanuel J. Dotong

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Dr. Emmanuel J. Dotong

Assistant Professorial Lecturer 7

Educational Background

Doctor in Business Administration

Master in Big Data and Business Intelligence

Master in Business Administration

Post-Baccalaureate in ASEAN Studies

Bachelor of Science in Business Administration Major in Marketing Management

Bachelor of Science in Hospitality Management

Dr. Emmanuel J. Dotong is an academic, researcher, and industry practitioner with expertise in business strategy, management engineering, and business consulting. He currently serves as an Assistant Professorial Lecturer at De La Salle University–Manila and teaches in graduate business programs at Mapúa University. He holds a Doctor of Business Administration and has pursued advanced studies in big data, business intelligence, management, and ASEAN studies. His academic background provides him with a strong multidisciplinary foundation that bridges theory and practice. In addition to his teaching roles, he serves as Chief Executive Officer and President of DC Management Consulting Corporation and continues to engage in research, editorial work, and professional conversations on business and innovation.

Research Interest

  • Consumer Behavior
  • Business Analytics
  • Human Resource Development and Management
  • Entrepreneurship
  • Hospitality and Tourism Management

Selected Publications

  • [15] Pantolla, H., & Dotong, E. (2025) Econometric Modeling for Integrating Weather Forecasting into Abaca Supply Chain Planning and Distribution. Journal of Multidisciplinary Applied Natural Science. Vol 6, no. 1, pp. 249 – 267 https://doi.org/10.47352/jmans.2774-3047.320
  • [14] Dotong, E., Ocampo, A. K., & Andoloy, M. J. (2025) Evaluating the Efficiency of Job Search Engines in Metro Manila’s BPO Industry: Insights from HR Professionals on Recruitment and Marketing Strategies. Journal of Human Resource and Sustainability Studies, 13, 421-443. doi: 10.4236/jhrss.2025.133021.
  • [13] Dotong, E. & Čvirik, M.  (2025). Exploring Consumer Ethnocentrism and Country-of-Origin Effects among Filipino Gen Z. Vydavateľstvo EKONÓM. https://doi.org/10.53465/CEECBE.2025.9788022552257.87-100
  • [12] Dotong, E. (2025). Exploring Tourist Motivations and Experiences in Cemetery Tourism: A Study of Dark Tourism in the Philippines. American Journal of Tourism and Hospitality, 3(1), 24–30. https://doi.org/10.54536/ajth.v3i1.4181
  • [11] Mejia, Z. & Dotong, E. (2024) Unraveling The Nexus of Supply Chain Performance, Firm-Specific Attributes, And Macroeconomic Indicators : Insights For Proactive Business Strategies. Delhi Business Review. Vol. 25, No. 1 pp. 1 – 12. DOI: 10.51768/dbr.v25i1.251202401
  • [10] Catubig, S.E., Dangat, W.L., Inventado, C.F.M., Ortonio, A., Villapando, J. & Dotong, E. (2024) From Pixels to Taxes: A Comparative Study of Digital Economy Tax Policies in the Philippines to Selected ASEAN Member States.  European Journal of Theoretical and Applied Sciences, 2(2),240-253.DOI: 10.59324/ejtas.2024.2(2).21 
  • [9] Čvirik, M. & Dotong, E. (2024).  Examining the Adaptability of Consumer Ethnocentrism using CETSCALE: A Comparison of the Philippines, Slovakia, and the Czech Republic. Soc. Ekol. Zagreb. Vol. 33, No. 1, 2024, pp. 31-56. DOI: 10.17234/SocEkol.33.1.2
  • [8] Čvirik, M. & Dotong, E. (2023).  Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study among the Countries of Slovakia, the Czech Republic, and the Philippines.  Market-Tržište. Vol. 35, No. 2, 2023, pp. 165-181. DOI: 10.22598/mt/2023.35.2.165
  • [7] Dotong, E. & Manalang, M. (2023). The Entrepreneurial Intention of Business Students: Applying the Theory of Planned Behavior and Theory of Reasoned Action. European Journal of Theoretical and Applied Sciences, 1(5), 21-32 . DOI: 10.59324/ejtas.2023.1(5).03
  • [6] Dena, A., Honrado, L., Mica Lin, P., & Dotong, E. (2023). Promoting the Usage of Eco-Friendly Tertiary Packaging: A Market Research on the Perceived Behavior of Filipino Consumers Based on Sustainability Factors. American Journal of Social Development and Entrepreneurship, 2(1), 26–31. https://doi.org/10.54536/ajsde.v2i1.1223
  • [5] Perono, I, Ilagan, J.C., Dotong, E., Areola, E.M. (2022) The Relationship of Sustainable Buying Behavior Dimensions Among the Gen Z: Modeling the Impact of Psychological Factors. Journal of Sustainable Community Development. Vol. 4. No. 1. P-ISSN: 2715-5080. https://doi.org/10.32924/jscd.v4i1.66 https://jscd.ipmi.ac.id/index.php/jscd/article/view/66/48
  • [4] Dotong, E. (2019) Cashing In on Cashless Commerce: Analyzing the Cashless Transaction in the Philippine Supermarket Through Consumer Satisfaction. ASEAN Journal of Management for Business Research & Development. Vol. 1, pg. 19 – 31. ISSN: 2718 – 9511
  • [3] Dotong, E. & (2018) A Study of the Philippine Economy During the Administration of President Benigno Aquino III.  Munich, GRIN Verlag. ISBN: 9783668850354
  • [2] Dotong, E., Castillo, N., & Oller R.D. (2018) Investigating the Compliance of Filipino Customs Brokers to the Customs Brokers Code of Ethics. CBA Faculty Research Journal A.Y. 2017 – 2018. Manila City. Lyceum of the Philippines University. ISSN: 2012 – 3531
  • [1] Dotong, E. & Sousa, C. (2017) Exploring the Benefits of Integrating Basic Forensic Accounting Course in Bachelor of Science in Accountancy Program. CBA Faculty Research Journal A.Y. 2016 – 2017. Manila. Lyceum of the Philippines University. ISSN: 2012 – 3531

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