
Dr. Junius W. Yu
Associate Professor 3
Educational Background
Doctor of Philosophy in Business
De La Salle University
Global Colloquium Participant
Harvard Business School
Master in Business Administration
Australian National University
Bachelor of Science in Commerce, Major in Business Management
De La Salle University
“What is a Legend?”
What is creativity? Is it a sound of music that echoes in the ears and soothe the soul? Is it a rhapsody of color that illuminates the eyes and be amazed with artistry? Is it the taste of scrumptiousness that is palpable to every bite? It is something physical that can be touched and wondered in awe? Is it simply an idea that is new today and still useful tomorrow? (Yu, Dissertation Proposal 2019)
Research Interest
- Creativity
- Creative Industries
- Sports Management
- AI Entertainment
Selected Publications
- Edralin, Divina M et al.(2019) “Creativity, Innovation, and Sustainability: Insights of Entrepinays in the Handicrafts Industry.” DLSU Business & Economics Review 28.3
- Yu, J. W. (2015). A time series study on Marvel from 2000-2009: Marvel’s movies impact relative to stock price. 9th Global Business Conference, 6-12.
- Yu, Junius W. (2015) “The Three Factors of Creativity Management: Visual, Number, and Word Creativity.” DLSU Business & Economics Review 25.1
- Yu, J (2008) Legend of the 9. Central Books

